Rome Inc : The Rise And Fall Of The First Multinational Corporation

Description

The world's first corporate case study, as only the best-selling Stanley Bing could tell it.

A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification - at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand.
Enron?
WorldCom?
Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise.
Stanley Bing - whose satirical business books are as savagely funny as they are insightful - mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.