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How Minds Change: Making People Listen in an Argumentative World: Making People Listen in an Argumentative World by David McRaney
$29.99 AUD
Category: Pop Science
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards. Ideas sweep across cultures in waves, beginning with early ado ...Show more
You Can Beat Your Brain: How to Turn Your Enemies into Friends, How to Make Better Decisions, and Other Ways to be Less Dumb by David McRaney
$19.95 AUD
Category: Pop Science
Do you think that you are smarter than most people? Do you know why you fell for your partner? Do you think that, as a member of a jury, you'd be impartial and just listen to the evidence? You are probably wrong. Every second, your brain is misevaluating and misjudging, responding to evolved rules that ...Show more
You are Not So Smart by David McRaney
$17.99 AUD
Category: General
How many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you're so in love with your new smartphone? The truth is: you're probably wrong. You are not so smart. In this international bestseller, award-winning journalist David McRaney examines the ass ...Show more
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